![]() ![]() What are they interested in or ignoring across the website? How do people interact (or fail to) with individual page elements and sections? Where on a page do people get stuck and struggle before dropping off? Behavior analytics software (like Hotjar) helps you collect this knowledge and answer valuable business questions, such as: Your users are the extra source of knowledge you need to grow your website and business-they have all the information you need about what’s working, and isn’t, on your website. They all have access to the same SEO, performance, and traffic tools you use as well.īut here is another form of insight that you can leverage and is 100% unique to your website: your users’ perspective.įinding out how THEY got to your site, what THEY want from it, how THEY are experiencing it, what’s working or not working for THEM- this will give you the holistic insight you need to build a great experience for the people who visit your website day in and day out.Ī user-centric list of website analysis methods Behavior analytics and feedback tools for website analysis Standard website analysis helps you achieve all of the above-with a caveat: it won't give you a clear competitive advantage because your competitors are doing it, too. We can also agree that it's equally important for your business to understand your competitive landscape and maximize the traffic that gets to your website. ![]() We can all agree that it's important to have a site that ranks well on Google, is fast, and doesn’t have major usability issues. A user-driven approach to website analysis ![]() Website analysis is the practice of testing and analyzing a website's performance in relation to SEO, speed, competition, and traffic.Īny site can benefit from some form of website analysis if the results are then used to improve it-for example, by reducing page size to increase overall speed or optimizing a landing page with lots of traffic for more conversions.
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